There are a lot of factors to consider when it comes to promoting and selling your art. One of the biggest questions you'll have to answer is whether you want to sell your art online or in person. Each option has its own advantages and disadvantages, so it's important to weigh your options carefully before making a decision.
Advantages of Selling In Person
The biggest advantage of selling your art in person is that it allows you to establish a personal connection with your customers. When someone buys art from you in person, they're not just buying a physical object—they're buying a piece of yourself. They're connecting with you as an artist, and that connection can be powerful.
In-person sales also give you the opportunity to upsell customers. For example, if someone comes into the gallery and falls in love with a painting, either you or the curator can offer them prints or other smaller items that they can take home with them right then and there. Online sales don't usually provide that same opportunity for upselling because customers typically have to wait for their purchase to be shipped before they receive it.
Selling in person generally results in higher prices than selling online because customers are more likely to pay full price when they're standing in front of the item they want to buy. When people are shopping online, they can easily compare prices and find the cheapest option available, so you'll need to be competitive if you want to make sales.
Advantages of Selling Online
The biggest advantage of selling online is that it gives you a wider audience than selling in person. When you sell online, anyone in the world can see and purchase your artwork—not just people who live near you. This means that you have the potential to reach a much larger customer base and make more sales overall.
Selling online also requires less effort than selling in person because you don't have to transport your artwork to galleries or meet with potential buyers one-on-one. You can simply upload images of your artwork to your website or an online marketplace and let interested buyers come to you. And since most online sales platforms take care of shipping for you, there's no need to worry about packaging or delivering your art yourself.
If you want to build personal connections with your customers and earn higher prices for your artwork, then selling in person is probably the way to go. But if you're looking for a wider customer base and less hassle overall, then selling online might be the better option for you.